Our strategy defines how Verdex will achieve its vision and the targets set for this strategy period. It has three cornerstones that depict how we plan to execute the strategy and what aspects we will improve in our operations in order to be successful.
Verdex’s purpose is to make life better. This purpose statement reflects the fundamental role that the end products made of our nonwovens play in the daily life. By doing our job at Verdex better, we improve people’s lives.
1. Best in Business
In the first cornerstone, Verdex aims at being the best in its industry at turning end user needs into a commercial success that benefits both our customers and ourselves. That requires deepening our understanding about the needs of our customer’s customer and cooperating with customers to create mutual value. Our supply chain must be demand-driven, and we want to make our product brands the most appealing in the industry. Also, we are looking for new growth opportunities.
2. Creating Processes & Technology That Others Can Not
The second cornerstone is about developing and producing unique nonwovens that other companies are not able to create using current technology and processes. To an extent, this holds true already today, but we are not yet the technological and innovative force we want to be in the industry. We are working to make our innovation machine even more powerful and quicker to react to changing end user needs. Our nonwovens will have smart functionalities. In addition, we want to offer the most sustainable nonwovens in the market.
3. Community of Innovators
The third cornerstone deals with Verdex as a group of people. We want to stir up our passion about creating change – whether inside the company or in the nonwovens industry. Internally that requires leading with trust, building management practices that support everyone’s daily work and being more active and open in sharing information.